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| THE CUSTOMER IS ALWAYS RIGHT – EXCEPT WHEN THEY’RE NOT | Published: 23/07/12 |
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This is a guest post by Jayme Pretzloff, who specialises in marketing luxury products particularly men’s watches. The internet changed the marketing landscape for businesses. Some marketers would argue that it’s made marketing and client acquisition easier, but I disagree. I think it has made it harder. Not only are there more places that businesses [...]
| TOP 5 MISTAKES WHEN RUNNING A TWITTER CONTESTS MARKETING CAMPAIGN | Published: 31/10/12 |
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This is a guest post by Tony Evans. Twitter contests are growing more ubiquitous and popular by the day. More and more companies are recognising how powerful Twitter marketing can be. They’re using Twitter for their social media marketing to find and convert leads, raise brand awareness and engage with both existing and potential customers. [...]
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| HOW TO CHOOSE WEB HOSTING – EXPLANATIONS AND THINGS TO LOOK OUT FOR | Published: 15/10/12 |
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This is a guest post from Tim Wilson at HostPapa. Web hosting is essential for anyone who wants to build their own website, and there are many providers that offer hosting services. Some provide a quality service – others, not so much. And, unfortunately, some companies blatantly cheat or mislead customers. This being the case, [...]
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| HOW TO CREATE A MULTI-LINGUAL WEBSITE WITH WORDPRESS | Published: 02/10/12 |
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I wrote back here about how to create a dual language website if you’re building a static HTML site. This time I’ll go through the process if you’re building your site on WordPress. Multi-Lingual Websites on WordPress With WordPress you have 3 options for creating a dual- or multi-language website: First option – two languages [...]
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| HOW TO CREATE A DUAL LANGUAGE WEBSITE | Published: 30/09/12 |
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Living as an ex-pat in Hong Kong I’m often asked to create websites in dual languages (Chinese and English). Creating dual language functionality if you’re building a static HTML website is very straightforward. If you’re building them on WordPress you have to follow a different process but it’s still not difficult. I’ll cover the process [...]
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| 3 WAYS TO MAKE MONEY FROM YOUR BLOG | Published: 28/08/12 |
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This is a guest post from Olga Ionol of Themefuse. Many people consider blogging to be more of a hobby, but what if it could actually replace your day job? This is more possible than you might think, as long as you’re willing to put in the time and effort to create a great blog [...]
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| HOW TO SWITCH FROM THE THESIS NAV MENU SYSTEM TO THE WORDPRESS NAV MENU SYSTEM | Published: 14/08/12 |
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Many versions ago Thesis introduced navigation menu controls that enabled us to easily customise the design of the nav menu, and include categories and external links. And then WordPress introduced menu controls that did the same, but did it better. None-the-less, I never bothered to switch to using the WordPress nav menu system because the [...]
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| INCREASE YOUR WEBSITE’S TRAFFIC: DO YOUR SEO IN FOREIGN LANGUAGES | Published: 13/08/12 |
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This is a guest post from Christian Arno, of Lingo24. Most of us put a lot of effort into SEO for our content in English, but it’s every bit as important to get this right for your foreign-language content too. The good news is that the basics are the same in every language. Using the [...]
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| 6 REASONS TO START AN ONLINE BUSINESS IN A RECESSION | Published: 09/08/12 |
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This is a guest post from Najeeb Khan, a consultant with Uvavi Inc. In 1994, the first order ever made online was for Pizza Hut. These days, online commerce has opened up opportunities to businesses of all scales, and it’s responsible for a good (and growing) chunk of the GDP. Research by the Boston Consulting [...]
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| HOW A PREMIUM DOMAIN NAME COULD BENEFIT YOUR BUSINESS | Published: 06/08/12 |
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This is a guest post by Kristen Bradley, a specialist for ClickableNames.com As the business environment evolves and technology advances, business owners are looking for ever more creative ways to bring in new customers. One way some are trying to do this is by buying premium domain names to strengthen their branding on the internet. [...]
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| 5 USEFUL WEBSITES WHERE YOU CAN LEARN HTML | Published: 30/07/12 |
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This is a guest post by Ashlee McCullen, a staff writer on Apron Addicts. I’m sometimes surprised at the sheer number of people I meet who blog or write for the web and yet don’t know HTML. While you don’t need to know web technologies in-depth to make money online, you’ll find that knowing at [...]
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