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| WHAT RIM MOVING TO WINDOWS PHONE 8 WOULD MEAN | Published: 02/07/12 |
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Research In Motion’s new BlackBerry 10 operating system has been delayed to, at the earliest, early 2013. That could prove to be a deathblow to the storied but struggling smartphone maker. RIM is going to miss out on the important holiday season with BlackBerry 10, and that could prove to be the weight that finally breaks the company’s back. In its dire straits, RIM has reportedly started to consider alternatives to BlackBerry 10 and its current strategy. Does that mean aligning itself with Microsoft and its Windows Phone platform? And how would such a move remake the smartphone landscape?
On June 29th, Reuters reported that RIM had been approached by Microsoft to use its Windows Phone platform on BlackBerry hardware. RIM, being a proud company that thinks it can pull itself out of its tailspin, declined. At least for now.
The future of RIM depends on BlackBerry 10. It has now been delayed several times, from the beginning of 2012 to the end of the year and now into 2013. BlackBerry 10 is built off of QNX, a platform that the company acquired in April 2010 and used to build the BlackBerry PlayBook that debuted in April 2011 (but was considered half-baked at the time with pertinent functionality not coming until February 2012). The longer that RIM delays BlackBerry 10 smartphones, the more untenable its situation becomes - leading to more layoffs, selling off parts of the company or worse.
Meanwhile, Microsoft is waiting with open arms.
RIM Does Have Assets
Outside of BlackBerry smartphones, RIM holds a variety of assets that are attractive to other companies. Microsoft, which still has a robust business in enterprise software, would love to get its hands on RIM’s proprietary network, which drives its secure messaging platform. Mobile carriers could also benefit from using the BlackBerry network - and former RIM co-CEO Jim Balsillie supposedly was in negotiations with carriers at the time he was ousted from his position and replaced with former COO Thorsten Heins. RIM also controls the BlackBerry Messenger platform on its network, one of the most robust and useful messaging services in the mobile industry. Finally, RIM also owns a treasure trove of mobile patents that could be auctioned off to raise cash.
The question that faces RIM right now is, can it get through 2012 on the strengths of its current assets and declining user base? The company would prefer to remain independent, but Heins started a “strategic review” in March to explore options.
Microsoft Has Money to Spend
This is where Microsoft comes in. The software giant has shown it is not afraid of spending money to move aggressively into the mobile market. It has partnered with Nokia to bring more Windows Phone devices to store shelves, subsidizing much of its partner's development and marketing costs. Microsoft also pays developers (and offers free services and development support) to create apps for Windows Phone. Microsoft’s open door and billions of dollars have to be an enticing life preserver for a company that has been floundering since the iPhone was released in 2007.
RIM (11.4%) and Microsoft (4.0%) control 15.4% of the smartphone market share in the United States as of the end of May 2012, according to comScore. If RIM were to abandon BlackBerry 10 to standardize on Windows Phone 8, the goal would be to capture about between 15%-20% of the mobile market for Windows Phone.
But Would the Marriage Work?
There is no guarantee that BlackBerry users would automatically move to a BlackBerry Windows Phone instead of fleeing to Apple’s iOS or Google’s Android. RIM’s smartphone market share is almost entirely built off of existing users that still use older versions of the platform, such as BlackBerry OS 5, 6 or 7. It is also unclear whether RIM would abandon its older devices running BlackBerry 7 if it also started making devices with Windows Phone 8. RIM has said that until BlackBerry 10 comes out, it will continue to aggressively market BlackBerry 7 devices.
Also, if RIM were to abandon BlackBerry 10, it would likely take even longer to come out with new devices using Windows Phone 8 (or even Android). For example, Microsoft and Nokia announced their partnership in February 2011. They didn't announce new Windows Phone devices until October 2011, and those phones didn't reach the U.S. until April 2012.
The one thing that Research In Motion cannot afford is another delay, no matter what avenue it decides to take. Partnering with Microsoft would buy it some breathing room, presumably with an influx of cash and support, but in the meantime, RIM’s assets would continue to decay and it would likely be forced into mass layoffs and restructuring.
Longer term, the real question is whether a combined Microsoft/RIM/Nokia beast could even challenge Apple and/or Google in the smartphone platform wars.
At this point, the answer is a resounding no. Some analysts believe that Microsoft can garner up to 15% of the smartphone market within the next couple of years, and attaching the BlackBerry name to Windows Phone devices might accelerate growth - but it's hard to see how the two together get as big as iOS or Android.
It makes perfect sense for Microsoft to hover like a vulture over the dying BlackBerry platform. There are a lot of attributes to like, and the BlackBerry name is still well-recognized across the world.
On the other hand, does it make sense for RIM to partner with Microsoft? As with everything that surrounds the BlackBerry maker these days, that answer is not so clear-cut. If BlackBerry 10 is delayed again or if it proves to be a bust on the market, RIM will have no choice but to make wholesale changes to its business - and being subsumed by a larger competitor like Microsoft would be a better fate than going out of business entirely.
| TOP 5 SPOTIFY APPS FOR MUSIC DISCOVERY | Published: 01/12/12 |
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Spotify wasn't built for discovery. The Swedish music streaming company realizes this and instead of trying to natively bake a zillion features into its service, itlaunched a platform for third party developers about a year ago.
Spotify's app directory now features almost 60 HTML5-based add-ons for the service's desktop client. These apps perform a lot of different functions - some are social, w...
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Gadget Name:
ReadWriteWeb
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| FACEBOOK LOOSENS ZYNGA'S LEASH - CAN CHANGING THE RULES SAVE ZYNGA? | Published: 30/11/12 |
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If this were a certain social network, Zynga and Facebook could probably agree that their relationship status is: It's complicated. Two new SEC filings on Thursday revealed that the social game-maker and the social network are putting a little distance between themselves, amending some rules of their multi-year agreement to give both companies a bit more autonomy.
What’s Changing In The SEC Amen...
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Gadget Name:
ReadWriteWeb
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| CHILL DIRECT: A FARM SYSTEM FOR VIDEO DISTRIBUTION | Published: 30/11/12 |
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What's the biggest hurdle to getting people to watch your film or video? Getting it in front of them in the first place. Unfortunately, your options are limited.
Chill Direct, a new service fromthe social-video siteChill, hopes to expand those options and act as a new farm system to get content to TV, theaters and film festivals.
If you're as well-known as rising comic Louis C.K., who has famous...
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Gadget Name:
ReadWriteWeb
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| TIME WARNER CEO THINKS YOUTUBE’S $100 MILLION CONTENT INVESTMENT IS "CUTE" | Published: 30/11/12 |
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Much has been made of Google’s foray into original content with its $100 million investments in its bid to compete with television. But as Time Warner CEO Jeff Bewkes pointed out at this week’s Business Insider’s IGNITION conference, Google’s content investments are essentially chump change - nowhere near enough to challenge Big Media's established players.
“To put it in perspective, we...
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Gadget Name:
ReadWriteWeb
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| ANOTHER GLOOMY SALES REPORT ADDS TO WINDOWS 8'S TOUGH WEEK | Published: 30/11/12 |
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Just how well is Windows 8 selling so far?
A month past the launch of Microsoft’s revolutionary operating system, data released this week seems to add credence to the idea that consumers just aren’t adopting Windows 8 as fast as the company may have hoped, with negative implications both for the Holiday shopping season and beyond.
In a report released Friday, StatCounter found that by November...
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Gadget Name:
ReadWriteWeb
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| GOOGLE BUYS BUFFERBOX TO MATCH AMAZON'S LOCKER FOR CONVENIENT SHIPPING | Published: 30/11/12 |
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Google has acquired Canadian parcel delivery start-up BufferBox Friday for an undisclosed sum. BufferBox is like a PIN-protected P.O. box for packages that solves the problem of missed deliveries. It's a service that mirrors the Locker serviceAmazon began offering earlier this month. Google's acquisition of BufferBox signals that it's serious about going head to head with Amazon on retail.
"We’...
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Gadget Name:
ReadWriteWeb
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| IDC: DEVELOPER DISINTEREST COULD KILL RIM & WINDOWS PHONE | Published: 30/11/12 |
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There is no doubt, 2013 is going to be a very interesting year for the mobile industry. Apple and Google will continue to strive for worldwide domination with iOS and Android - making it very difficult for other competitors to squeeze out profits. The day of reckoning may be at hand for old school mobile players like Research In Motion and Microsoft even as manufacturers like Nokia , HTC and even ...
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Gadget Name:
ReadWriteWeb
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| IT HAPPENED TO ME: MY SMALL BUSINESS WAS HACKED! | Published: 30/11/12 |
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Last September, shortly after the attacks on the U.S. diplomatic compound in Benghazi, a company tweeted me that they were going to make our site, SmallBizDaily.com, their “small business resource of the day.” My joy was short-lived when the next morning they tweeted that my site had been hacked.
I quickly checked (it was still early morning on the West Coast, where we’re located) and sure e...
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Gadget Name:
ReadWriteWeb
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| WHY DO TECH COMPANIES DOMINATE "BEST PLACES TO WORK" LISTS? | Published: 30/11/12 |
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When the Great Place to Work Institute released its 2012 World's Best Multinational Workplaces list this month, ranking the world's 25 best employers - tech companies ruled. High-tech companies grabbed 9 of the 25 slots including 4 of the top 5.
It's a nice feather in the caps of Google, SAS, NetApp, Microsoft and the other winners, but beyond bragging rights, is there a point to this or any simil...
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Gadget Name:
ReadWriteWeb
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| ORACLE HAS PROBLEMS TELLING THE TRUTH IN ITS ADVERTISING | Published: 30/11/12 |
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Oracle seems to have a problem with truth in advertising. Since April, the tech giant has had to pull three ads that claimed Oracle computers performed much better than IBM's.
Each time, Oracle offered no proof of its claims and the ads were dropped after IBM complained to the National Advertising Division (NAD) of the Better Business Bureau (BBB). This sleazy behavior, called "strategically stupi...
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Gadget Name:
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