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| WHY SAMSUNG'S PROFITS ARE GROWING AS HTC'S PLUMMET | Published: 06/07/12 |
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Samsung’s smartphone rocket is soaring. The company will announce record profits this quarter of $5.9 billion based mostly on the strength of its Galaxy smartphone line, and the planets are aligned for the upcoming Galaxy S III, a smartphone that will be up for “Best of Breed” by the end of the year. In contrast, HTC's profits are down 58% this quarter, despite having the best Android phone on the market for the last several months. With smartphone adoption booming worldwide, why this difference in the fortunes of the top two Android manufacturers?
Samsung’s Dominance
Samsung's mobile division does so well partly because it's everywhere, all the time. The Galaxy series touches every market segment, from low-end devices to top-notch über-nerd smartphones. Samsung has multiple Galaxy phones placed in each U.S. mobile carrier, and that approach extends worldwide. Pundits like to talk about attacking the top of the market or the bottom. Samsung does it all.
Almost all of those devices have come out within the last two-plus years. Samsung has the engineering might to flood the entire globe with smartphones and the marketing budget to sell those devices. Samsung is the only company to take Apple’s iPhone head-on and win. The Galaxy S II was huge in 2011, and the S III will be huge in 2012. Then there is the Galaxy Nexus - the flagship Android Ice Cream Sandwich device - and the surprisingly successful 5.3-inch “phablet” (phone-tablet) Galaxy Note.
For the most part, Samsung has avoided injunctions against its devices in the U.S. mobile patent wars. It suffered a setback recently when Apple succeeded in having the Galaxy Nexus banned from sale in the U.S., but the market effect should be limited because the device has been available since the end of 2011 and it's geared toward niche buyers who want a pure Android experience, unadulterated by carriers. And the company's ability to keep all of those Galaxy devices on store shelves cannot be understated.
HTC’s Woes
On the other hand, HTC has not been able to avoid injunctions coming from the courts at Apple’s behest. The HTC One X, arguably the best smartphone on the market, was blocked by the International Trade Commission for violating Apple’s patents. (For more on HTC’s patent woes see “Apple's '647 Patent: What It Is and Why it's Bad for the Mobile Ecosystem.”) That ban included several other HTC smartphones such as the Evo 4G LTE slated for Sprint.
In the smartphone market, time to market is a big part of the game. The quicker a smartphone can hit store shelves and get backed up with a robust marketing campaign, the better it does. Like many consumer products, smartphones will see an initial surge of sales when they are first released, and then sales tail off. Top-end phones have a longer tail (the original HTC Evo and the iPhone 3GS both saw good sales more than a year after launch), but the first month of sales is critical to the overall numbers.
The One X was released to AT&T in the second week of May 2012. It lasted for a couple weeks before Apple’s injunction took effect and did not return until the middle of June. A big part of the HTC's 58% hit in profit was related to the injunctions. The company has revamped its approach to building Android devices in 2012, and HTC’s new devices are attracting great reviews.
David & Goliath
The difference between HTC and Samsung is profound. HTC is a much smaller company that focuses almost entirely on smartphones (with some tablets). It needs to be more strategic in how it brings devices to market, while Samsung can afford to flood the world. Samsung produces more than smartphones and is a prominent supplier of memory components to other device makers, Apple included. Samsung gets some 30% of its revenue from products other than phones, but HTC is completely reliant on them. HTC has much less margin for error (or injunctions).
Samsung's sales look like they will not be slowing down anytime soon. As for HTC, it needs to right its ship in any way it can during the second half of 2012. If it fails to do so, we may have to add it to the list of once-great-but-now-dying smartphone manufacturers such as Research In Motion and Nokia.
| TOP 5 SPOTIFY APPS FOR MUSIC DISCOVERY | Published: 01/12/12 |
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Spotify wasn't built for discovery. The Swedish music streaming company realizes this and instead of trying to natively bake a zillion features into its service, itlaunched a platform for third party developers about a year ago.
Spotify's app directory now features almost 60 HTML5-based add-ons for the service's desktop client. These apps perform a lot of different functions - some are social, w...
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Gadget Name:
ReadWriteWeb
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| FACEBOOK LOOSENS ZYNGA'S LEASH - CAN CHANGING THE RULES SAVE ZYNGA? | Published: 30/11/12 |
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If this were a certain social network, Zynga and Facebook could probably agree that their relationship status is: It's complicated. Two new SEC filings on Thursday revealed that the social game-maker and the social network are putting a little distance between themselves, amending some rules of their multi-year agreement to give both companies a bit more autonomy.
What’s Changing In The SEC Amen...
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Gadget Name:
ReadWriteWeb
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| CHILL DIRECT: A FARM SYSTEM FOR VIDEO DISTRIBUTION | Published: 30/11/12 |
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What's the biggest hurdle to getting people to watch your film or video? Getting it in front of them in the first place. Unfortunately, your options are limited.
Chill Direct, a new service fromthe social-video siteChill, hopes to expand those options and act as a new farm system to get content to TV, theaters and film festivals.
If you're as well-known as rising comic Louis C.K., who has famous...
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Gadget Name:
ReadWriteWeb
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| TIME WARNER CEO THINKS YOUTUBE’S $100 MILLION CONTENT INVESTMENT IS "CUTE" | Published: 30/11/12 |
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Much has been made of Google’s foray into original content with its $100 million investments in its bid to compete with television. But as Time Warner CEO Jeff Bewkes pointed out at this week’s Business Insider’s IGNITION conference, Google’s content investments are essentially chump change - nowhere near enough to challenge Big Media's established players.
“To put it in perspective, we...
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Gadget Name:
ReadWriteWeb
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| ANOTHER GLOOMY SALES REPORT ADDS TO WINDOWS 8'S TOUGH WEEK | Published: 30/11/12 |
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Just how well is Windows 8 selling so far?
A month past the launch of Microsoft’s revolutionary operating system, data released this week seems to add credence to the idea that consumers just aren’t adopting Windows 8 as fast as the company may have hoped, with negative implications both for the Holiday shopping season and beyond.
In a report released Friday, StatCounter found that by November...
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Gadget Name:
ReadWriteWeb
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| GOOGLE BUYS BUFFERBOX TO MATCH AMAZON'S LOCKER FOR CONVENIENT SHIPPING | Published: 30/11/12 |
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Google has acquired Canadian parcel delivery start-up BufferBox Friday for an undisclosed sum. BufferBox is like a PIN-protected P.O. box for packages that solves the problem of missed deliveries. It's a service that mirrors the Locker serviceAmazon began offering earlier this month. Google's acquisition of BufferBox signals that it's serious about going head to head with Amazon on retail.
"We’...
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Gadget Name:
ReadWriteWeb
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| IDC: DEVELOPER DISINTEREST COULD KILL RIM & WINDOWS PHONE | Published: 30/11/12 |
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There is no doubt, 2013 is going to be a very interesting year for the mobile industry. Apple and Google will continue to strive for worldwide domination with iOS and Android - making it very difficult for other competitors to squeeze out profits. The day of reckoning may be at hand for old school mobile players like Research In Motion and Microsoft even as manufacturers like Nokia , HTC and even ...
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Gadget Name:
ReadWriteWeb
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| IT HAPPENED TO ME: MY SMALL BUSINESS WAS HACKED! | Published: 30/11/12 |
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Last September, shortly after the attacks on the U.S. diplomatic compound in Benghazi, a company tweeted me that they were going to make our site, SmallBizDaily.com, their “small business resource of the day.” My joy was short-lived when the next morning they tweeted that my site had been hacked.
I quickly checked (it was still early morning on the West Coast, where we’re located) and sure e...
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Gadget Name:
ReadWriteWeb
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| WHY DO TECH COMPANIES DOMINATE "BEST PLACES TO WORK" LISTS? | Published: 30/11/12 |
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When the Great Place to Work Institute released its 2012 World's Best Multinational Workplaces list this month, ranking the world's 25 best employers - tech companies ruled. High-tech companies grabbed 9 of the 25 slots including 4 of the top 5.
It's a nice feather in the caps of Google, SAS, NetApp, Microsoft and the other winners, but beyond bragging rights, is there a point to this or any simil...
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Gadget Name:
ReadWriteWeb
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| ORACLE HAS PROBLEMS TELLING THE TRUTH IN ITS ADVERTISING | Published: 30/11/12 |
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Oracle seems to have a problem with truth in advertising. Since April, the tech giant has had to pull three ads that claimed Oracle computers performed much better than IBM's.
Each time, Oracle offered no proof of its claims and the ads were dropped after IBM complained to the National Advertising Division (NAD) of the Better Business Bureau (BBB). This sleazy behavior, called "strategically stupi...
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Gadget Name:
ReadWriteWeb
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