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| HOW AN OVER THE TOP BUS DRIVER SHOWED ME HOW TO BUILD RELATIONSHIPS ONLINE | Published: 03/10/12 |
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I was on the bus the other day, but it was no ordinary bus. The driver, who was certainly not your typical Brisbane city bus driver, had dubbed his bus the “happy bus”.
To help ensure the happy bus maintained the appropriate vibe, he made an announcement as we left the city station.
He explained ho...
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| WHAT SEPARATES THE MILLION DOLLAR INFORMATION MARKETERS FROM THE REST | Published: 27/09/12 |
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I was recently given access to the latest version of Jeff Walker’s Product Launch Formula course (Jeff was kind of enough to grant me access as a top affiliate and buyer of a previous version of the course).
As is typical for me, I went straight in looking for any audios I could download and stick o...
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| TODD GARLAND EXPLAINS HOW HE STARTED AND GREW BUYSELLADS.COM INTO A $10+ MILLION DOLLAR COMPANY | Published: 19/09/12 |
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Press play to begin streaming the audio or right click the text link and choose save as or save link.
Download the MP3 [ 67 Minutes - 32 MB ]
Subscribe to this Podcast in iTunes.
Todd Garland is the founder of BuySellAds.com, an advertising management platform and ad selling service that I have to ...
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| HOW TO INVOKE RECIPROCITY TO INFLUENCE PEOPLE, DRIVE TRAFFIC AND MAKE SALES | Published: 13/09/12 |
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I recently published articles on Social Proof and Scarcity, two of the most powerful forces when it comes to human decision making, and thus marketing and selling.
Another equally important concept is Reciprocity. I think reciprocity, more than any other technique, is one every online business owne...
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| IT’S NOT WHAT YOU KNOW, IT’S WHO LIKES YOU ENOUGH TO LISTEN | Published: 06/09/12 |
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I did an interview with Jeff Walker last week for a product I’m working on. If you have never heard of Jeff, he is the father of the Product Launch Formula, a proven model for launching virtually anything online.
I interviewed Jeff to learn his entrepreneur’s journey, like most of my interviews, so ...
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| SEARCHING FOR ENTHUSIASM (AND WHY IT’S SO IMPORTANT TO MY BUSINESS) | Published: 01/09/12 |
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During my early twenties I was introduced to the author Paulo Coelho, beginning with his book The Pilgrimage and then his most famous book, The Alchemist. I then went on a bit of a Coelho binge, reading everything I could find by him.
Most of his books I loved and still do. His writing style has ...
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| HOW TO INCREASE YOUR CONVERSION FROM ONLINE ADVERTISING USING RETARGETING AND SEGMENTATION | Published: 28/08/12 |
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A quick note from Yaro: I’d like to introduce you to a good friend of mine, Chris Dowsett. I’ve known Chris for over ten years. He’s a genius at statistical analysis and other things to do with numbers. We recently caught up when he was visiting Australia. He explained some of the work he was doing ...
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| MARKETING WITH SCARCITY: HOW YOU CAN APPLY THE MOST EFFECTIVE SELLING TECHNIQUE TO YOUR BUSINESS | Published: 24/08/12 |
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Growing up like everyone living in a Western country, with shopping malls and TV informercials, I was well exposed to the concept of the time limited offer.
Whether it was the 24 hours I had to order within to get the extra set of steak knives during the late night commercial, or the “Christmas Spe...
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| WHAT SHOULD SUCCESSFUL ENTREPRENEURS DO WITH THEIR MONEY? | Published: 21/08/12 |
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There are blogs on personal finance, then there are blogs on various forms of entrepreneurship, but very rarely do you find blogs that discuss both topics.
I can understand the desire to laser focus in on one’s target reader, but because I don’t see much of a blend of the two topics in the blogosphe...
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| THE SPRINT: A PRODUCTIVITY TECHNIQUE FROM SOFTWARE DEVELOPMENT EVERY ENTREPRENEUR SHOULD KNOW | Published: 17/08/12 |
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I recently had a meeting with my CrankyAds team and a friend named Andy who I had not seen in many years.
Andy left a software company he founded over ten years ago. He’s one of those guys who can do everything. He wore many hats over the years at his company, including programmer, head of hiring a...
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