RSS Feeds are a simple way of having viral marketing at your fingertips.  According to the Wikipedia online encyclopedia: "RSS is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. An RSS document, which is called a "feed", "web feed", or "channel", contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually.

RSS content can be read using software called a "feed reader" or an "aggregator." The user subscribes to a feed by entering the feed's link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The reader checks the user's subscribed feeds regularly for new content, downloading any updates that it finds.

The initials "RSS" are used to refer to the following formats:

    * Really Simple Syndication (RSS 2.0)
    * RDF Site Summary (RSS 1.0 and RSS 0.90)
    * Rich Site Summary (RSS 0.91)

RSS formats are specified using XML, a generic specification for the creation of data formats."

What does this mean for you as an internet marketer? Well, it means that you create a blog, such as Wordpress or Blogger, and then you post keyword specific information to that blog daily, and you begin to get excellent search engine positions on Google. The key here is the content. You have probably heard that "content is king on Google." That's the bottom line to effective marketing on Google.

Now, you probably are wondering exactly how to use RSS Feeds in your normal routine of promoting on Google. Each time that you post an article into a blog, you will see a unique link that has been created. This is called link building and this is the key to successful search engine rankings on Google. You have also created an RSS Feed link by using the blogging system. This will be called something like an xml file. You will place the link for that file into a hyperlink format into your website. Each time you post to your blog, you will then be submitting fresh content into your website automatically.

Search engine spiders love constantly changing content. They do not like static, or non-changing sites. This is the workaround to that stagnation. Of course, you must have a website that you control the content on, or this process will not work.

RSS Feeds Can Become Viral Marketing Tools

You may not have thought of RSS Feeds as being anything but changing content for your website, but in all actuality, it can become a viral marketing tool for you as well. You see, anytime that you find a site or a blog that has an RSS Feed on it, you can grab that content and place it on your site. If that person is writing great information that you can use to assist you in your business, you have this tool available to you at all times. You simply click on the link you placed on your site, and you have access to their information. The whole process boils down to the content that you write. If it is information, and not advertising, chances are good that people will begin to see you as credible. You can become very popular on Google by using this technique.

Susan Kimbrell
Work From Home Online