If you've been wondering what is the point in building your Fan Base at Facebook you won't be alone. Yes your wall posts will appear in your fans newsfeed but that just isn't enough.

It would appear that just about everyone is hell bent on increasing the number of Fans (Likes) for their business FanPages yet don't have a clue as to how to communicate with them directly or how to send messages to them within Facebook.
 
It is easy to do, but not obvious, even the guys who run their business based on teaching Facebook marketing have overlooked this!

NOTE: Whilst this is a great feature with some excellent options on targeting it still has a fundamental flaw. That being that you can't drip feed communication, so if you want for example to hit your fans with a great converting message today and then hit your new fans with same message next week you have to hit all of your fans again as you can't target just the new ones.

If there is a way to do this we will program for it, but at the current time I still need to discuss this with programmers to establish a work around, so if you want to keep posted on this make sure you remain a fan at Facebook.

Ok, so how do we send our messages?

The process is very simple, just follow these 5 steps and within minutes your fans can be reading your very latest update.

STEP ONE: Go to 'Account' then click on 'Use Facebook as Page':

STEP TWO: Within the resulting facebox choose the FanPage you wish to work with:

STEP THREE: Then click 'Edit Page' which will appear in top right hand corner:
 

STEP FOUR: Then click on 'Resources' and then click on 'Send An Update' (do it in that order):
 

STEP FIVE: You will now see the form provided by Facebook so that you can write to your Fans. Note you do have various options for targeting:

For a simple, quick and easy way to create, upload and manage your FanPages, start using the 'Ultimate FanPage Builder'.